Teen driving facts

TEEN DRIVING FACTS

• Traffic crashes are the leading cause of teen fatalities in the United States, accounting for 44% of teen deaths.
• Approximately 7,000 teens die each year in vehicle crashes
• Inexperience is the main factor in the majority of teen vehicle crashes

PROGRAM OVERVIEW

• Created in 2003
• Partnership with the Governors Highway Safety Association (GHSA)
• Developed by a team of safety experts

• PROGRAM OVERVIEW (Continued)

• DSFL helps newly licensed drivers improve skills in four key areas: 1) hazard recognition, 2) vehicle handling, 3) speed management, and 4) space management
• Primarily web-based with on-line learning modules, quiz and interactive games
• Free educational materials
• Documentary for public television
• Summer driving camp and ride & drives held across the country
• Exhibits at various conferences

FOUR AREAS

• Experts have identified four skill areas teens lack and as a result are factors in 60% of teen vehicle crashes as:
• - Hazard Recognition
• - Speed Management
• - Space Management
• - Vehicle Handling
• Driving Skills for Life primarily focuses on these four areas

WEB BASED PROGRAM

ABOUT THE WEBSITE

• Reaches teens across the country
• Learning modules
• Safe driving video games
• Tips for teens and parents
• Eco Driving
• Parent section
• Educator section
• Contests
• Available in Spanish

EDUCATIONAL KIT

• Sent to every public, private and parochial high school in the United States
• 30 Minute training DVD
• Lesson plan
• Letter to the educator
• Letter to parents
• Brochures

RIDE & DRIVES

• Conduct three to four a year
• Two days = Four sessions of 75 students
• Each session = four hours
• Hands-on accident avoidance exercises
• Taught by team of professional driving instructors

ANNUAL SUMMER CAMP

• 2006 – First camp at Michigan Proving Ground, Romeo, MI.
• Over 600 teens and parents attended
• Motivational speakers such as Lem Barney

CONFERENCES AND EVENTS

• Lifesavers National Conference
• GHSA National Conference
• Student Leadership Services Conference
• MADD National Conference
• FFA National Conference
• NAACP Career Day
• Arab International Festival
• National Council of La Raza
• Organization of Chinese Americans National Conference
• African World Festival
• Youth in Engineering and Science Conference

HIGH SCHOOL ASSEMBLIES

• Show Driving Skills for Life video segments
• Prizes throughout assembly
• Host safe driving game show
• Grand prize, such as an iPod or Sony PSP

2007 ACTION PLAN

STATE STRATEGIES

• Target specific states where either:
• - Ford Motor Company Fund has existing
• relationship
• - State has contacted Ford Fund requesting
• DSFL activities
• - Areas with problematic teen vehicle crash
• trends

SACRAMENTO, CA RIDE & DRIVE/EDUCATIONAL PROGRAM

• January 31 – February 1, 2006
• Seven high schools (300 students) from the Elk Grove School district
• Follow-up educational program
• The Simulator – Driving simulation transporter

METRO CITY GROUP THE SIMULATOR

METRO CITY GROUP THE SIMULATOR

• Teen driver simulator transporter
• Southern, CA high schools
• Greater LA Auto Show, Los Angeles Convention Center, Dec 1-10, 06
• California Highway Safety Seminar, UC Irvine – Feb 14, 07
• 5 NHRA National Events - Las Vegas April 12– 15, Seattle July 20-22, Sonoma July 27-29, Las Vegas Oct 18-21 Pomona Nov 1-4
• 2007 Los Angeles Angels Fan Fair, Anaheim California, Feb 10-11, 07
• 2007 NASCAR California 500, California Speedway, Feb. 23-25
• 2007 Youth Expo, OC Fair & Exhibit Center, April 27-29, 07
• 2007 Del Mar Fair, Del Mar California, June 8-July 3, 07
• 2007 Huntington Beach Fourth of July Festival, July 4, 07
• 2007 California Trucking Association, “Trucking for Kids”, Sept. 23, 07
• SEMA Show, Las Vegas Convention Center, Nov 7- Nov 10, 07

TAZEWELL COUNTY, IL RIDE & DRIVE/EDUCATION PROGRAM

• 15 teen vehicle crash fatalities in the past 1.5 years
• Program Launch:
• - March 13, 2007
• - Tazewell County High School Teen
• Conference/Teens Unlimited
• - Celebrity spokesperson
• Ride & Drive – May 4th – 5th
• Essay contest/School Public Awareness Campaign

NASHVILLE, TN RIDE & DRIVE/EDUCATION PROGRAM

• Ride & Drive – April 19th – 20th, 2007
• Follow – up educational program (TBD)

POTENTIAL ADDITONAL STATE GRANTS

• Connecticut
• Delaware
• Michigan
• New York
• North Carolina
• Rhode Island
• Wisconsin

PITTSBURGH PARTNERSHIP “TAKING THE LEAD”

• Partnership:
• - KDKA (a Pittsburgh CBS Affiliate)
• - Ford Motor Company Fund
• - Westfield Insurance
• Television PSAs, including a 2007 Super Bowl PSA
• High School High-Q
• 2007 Summer Camp
• DSFL Educational Component

KDKA PARTNERSHIP LOGO

SAFE SMART WOMEN (S2W) PARTNERSHIP

• Car care and maintenance targeted towards teenage females
• Four car care/maintenance videos
• - Available in English and Spanish
• Car Care Module – Teaches others how to conduct a car care clinic
• Sponsor six Car Care Clinics

PARENTS FOR STUDENT SAFETY EMPLOYMENT STANDARDS (PASSES)

• Reaches 50 schools, 35 school districts, 6,000 students
• Teaches students important workplace safety information
• Students win prizes and gain extra credit for completion of Driving Skills for Life learning module and a passing score on the safe driving quiz

DETROIT FREE PRESS HIGH SCHOOL JOURNALISM PROGRAM

• Students write on topic of safe driving
• Top student essay from each school receives prize
• Top three student essays overall receive additional prize
• Participating high schools receive a reward

2007 SUMMER CAMP

• Pittsburgh, PA
• Part of KDKA partnership program, Taking the Lead
• Over 600 parents and teens
• Three full days of hands on experience for participants
• Additional sponsors

• HOW TO GET INVOLVED

• Encourage teens and parents to visit web site
• List www.drivingskillsforlife.com and the DSFL hotline, 1-888-987-8765, in your communication materials
• Identify and forward materials to schools or community organizations
• Identify and share information with local governmental agencies, police/fire departments
• Work with Ford Fund to create a unique DSFL program