Teen driving facts



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TEEN DRIVING FACTS

  • Traffic crashes are the leading cause of teen fatalities in the United States, accounting for 44% of teen deaths.
  • Approximately 7,000 teens die each year in vehicle crashes
  • Inexperience is the main factor in the majority of teen vehicle crashes

PROGRAM OVERVIEW

  • Created in 2003
  • Partnership with the Governors Highway Safety Association (GHSA)
  • Developed by a team of safety experts
  • PROGRAM OVERVIEW (Continued)
  • DSFL helps newly licensed drivers improve skills in four key areas: 1) hazard recognition, 2) vehicle handling, 3) speed management, and 4) space management
  • Primarily web-based with on-line learning modules, quiz and interactive games
  • Free educational materials
  • Documentary for public television
  • Summer driving camp and ride & drives held across the country
  • Exhibits at various conferences

FOUR AREAS

  • Experts have identified four skill areas teens lack and as a result are factors in 60% of teen vehicle crashes as:
  • - Hazard Recognition
  • - Speed Management
  • - Space Management
  • - Vehicle Handling
  • Driving Skills for Life primarily focuses on these four areas

WEB BASED PROGRAM

ABOUT THE WEBSITE

  • Reaches teens across the country
  • Learning modules
  • Safe driving video games
  • Tips for teens and parents
  • Eco Driving
  • Parent section
  • Educator section
  • Contests
  • Available in Spanish

EDUCATIONAL KIT

  • Sent to every public, private and parochial high school in the United States
  • 30 Minute training DVD
  • Lesson plan
  • Letter to the educator
  • Letter to parents
  • Brochures

RIDE & DRIVES

  • Conduct three to four a year
  • Two days = Four sessions of 75 students
  • Each session = four hours
  • Hands-on accident avoidance exercises
  • Taught by team of professional driving instructors

ANNUAL SUMMER CAMP

  • 2006 – First camp at Michigan Proving Ground, Romeo, MI.
  • Over 600 teens and parents attended
  • Motivational speakers such as Lem Barney

CONFERENCES AND EVENTS

  • Lifesavers National Conference
  • GHSA National Conference
  • Student Leadership Services Conference
  • MADD National Conference
  • FFA National Conference
  • NAACP Career Day
  • Arab International Festival
  • National Council of La Raza
  • Organization of Chinese Americans National Conference
  • African World Festival
  • Youth in Engineering and Science Conference

HIGH SCHOOL ASSEMBLIES

  • Show Driving Skills for Life video segments
  • Prizes throughout assembly
  • Host safe driving game show
  • Grand prize, such as an iPod or Sony PSP

2007 ACTION PLAN

STATE STRATEGIES

  • Target specific states where either:
  • - Ford Motor Company Fund has existing
  • relationship
  • - State has contacted Ford Fund requesting
  • DSFL activities
  • - Areas with problematic teen vehicle crash
  • trends

SACRAMENTO, CA RIDE & DRIVE/EDUCATIONAL PROGRAM

  • January 31 – February 1, 2006
  • Seven high schools (300 students) from the Elk Grove School district
  • Follow-up educational program
  • The Simulator – Driving simulation transporter

METRO CITY GROUP THE SIMULATOR

METRO CITY GROUP THE SIMULATOR

  • Teen driver simulator transporter
  • Southern, CA high schools
  • Greater LA Auto Show, Los Angeles Convention Center, Dec 1-10, 06
  • California Highway Safety Seminar, UC Irvine – Feb 14, 07
  • 5 NHRA National Events - Las Vegas April 12– 15, Seattle July 20-22, Sonoma July 27-29, Las Vegas Oct 18-21 Pomona Nov 1-4
  • 2007 Los Angeles Angels Fan Fair, Anaheim California, Feb 10-11, 07
  • 2007 NASCAR California 500, California Speedway, Feb. 23-25
  • 2007 Youth Expo, OC Fair & Exhibit Center, April 27-29, 07
  • 2007 Del Mar Fair, Del Mar California, June 8-July 3, 07
  • 2007 Huntington Beach Fourth of July Festival, July 4, 07
  • 2007 California Trucking Association, “Trucking for Kids”, Sept. 23, 07
  • SEMA Show, Las Vegas Convention Center, Nov 7- Nov 10, 07

TAZEWELL COUNTY, IL RIDE & DRIVE/EDUCATION PROGRAM

  • 15 teen vehicle crash fatalities in the past 1.5 years
  • Program Launch:
  • - March 13, 2007
  • - Tazewell County High School Teen
  • Conference/Teens Unlimited
  • - Celebrity spokesperson
  • Ride & Drive – May 4th – 5th
  • Essay contest/School Public Awareness Campaign

NASHVILLE, TN RIDE & DRIVE/EDUCATION PROGRAM

  • Ride & Drive – April 19th – 20th, 2007
  • Follow – up educational program (TBD)

POTENTIAL ADDITONAL STATE GRANTS

  • Connecticut
  • Delaware
  • Michigan
  • New York
  • North Carolina
  • Rhode Island
  • Wisconsin

PITTSBURGH PARTNERSHIP “TAKING THE LEAD”

  • Partnership:
  • - KDKA (a Pittsburgh CBS Affiliate)
  • - Ford Motor Company Fund
  • - Westfield Insurance
  • Television PSAs, including a 2007 Super Bowl PSA
  • High School High-Q
  • 2007 Summer Camp
  • DSFL Educational Component

KDKA PARTNERSHIP LOGO

SAFE SMART WOMEN (S2W) PARTNERSHIP

  • Car care and maintenance targeted towards teenage females
  • Four car care/maintenance videos
  • - Available in English and Spanish
  • Car Care Module – Teaches others how to conduct a car care clinic
  • Sponsor six Car Care Clinics

PARENTS FOR STUDENT SAFETY EMPLOYMENT STANDARDS (PASSES)

  • Reaches 50 schools, 35 school districts, 6,000 students
  • Teaches students important workplace safety information
  • Students win prizes and gain extra credit for completion of Driving Skills for Life learning module and a passing score on the safe driving quiz

DETROIT FREE PRESS HIGH SCHOOL JOURNALISM PROGRAM

  • Students write on topic of safe driving
  • Top student essay from each school receives prize
  • Top three student essays overall receive additional prize
  • Participating high schools receive a reward

2007 SUMMER CAMP

  • Pittsburgh, PA
  • Part of KDKA partnership program, Taking the Lead
  • Over 600 parents and teens
  • Three full days of hands on experience for participants
  • Additional sponsors
  • HOW TO GET INVOLVED
  • Encourage teens and parents to visit web site
  • List www.drivingskillsforlife.com and the DSFL hotline, 1-888-987-8765, in your communication materials
  • Identify and forward materials to schools or community organizations
  • Identify and share information with local governmental agencies, police/fire departments
  • Work with Ford Fund to create a unique DSFL program


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