Know how to design effective labels for your international market;
Be aware of the international rules and regulations that govern labelling.
The Functions of Packaging
There has always been some kind of packaging. When stone age women picked berries and carried them home to share with her family, she probably wrapped them in leaves to protect them from insects, the sun or the rain.
Every package and each of its components contribute to five basic packaging functions:
Contain the product
Contain a defined quantity of product (by volume, weight, or count);
Use the available pack volume efficiently;
Be tight to prevent escape of the product or ingress of contaminating materials;
Keep the pack size to a minimum to save cost and to optimize package strength.