Morgan Spurlock embarked on this experiment due to the increasing spread of obesity throughout the U.S. society which the Surgeon General has declared “epidemic”, and the corresponding lawsuit brought against McDonald’s. He contends that McDonald’s and the fast food industry does have an influence on this obesity issue and they promote poor nutrition for their own profit.
must eat three McDonald’s meals a day
must sample every item on the McDonald’s menu at least once
After thirty days, he gained 24.5 lb, and increase of 13% of his body mass.
After five days, he found himself with an inexplicable feeling of depression, and not much longer until he finds his bouts of depression, lethargy and headaches are relieved by a McDonald’s meal. One doctor describes him as “addicted.”
He experienced mood swings, sexual dysfunction, and nearly catastrophic liver damage. It took several months to lose the weight he gained and return to normal.