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Propaganda Techniques: What Are They?
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| Date | 11.07.2017 | | Size | 4.84 Kb. | | #25246 |
| Propaganda Techniques: What Are They? - Propaganda Techniques are used to influence people to believe, buy, or do something.
- The purpose is to persuade.
- It appeals to emotion and not intellect.
- There are 12 types you need to know and recognize…
Bandwagon - Persuades by claiming the product is popular or because “everyone” is doing it.
- Examples:
- “All the really cool people wear North Face jackets.”
- “Get your copy before they run out.”
- http://www.youtube.com/watch?v=wj5UyZKo2iE
Testimonial - Persuades by using a famous person to endorse a product or idea (like a celebrity).
- Examples:
- Michael Jordan advertising Hanes.
- “I’m Troy Polamalu, and I use Head & Shoulders on my long, beautiful hair!”
Red Herring - Persuades by sidetracking the discussion and making people forget what they were initially talking about.
- Examples
- “I know I’m failing math class, but look at the score on my English essay!”
- “Your in debt, but this is the best time to take advantage of the housing market. It is at an all-time low.”
Emotional Appeal - Persuades by using words or images that appeal to the audience’s emotions instead of intelligence.
- Examples:
- Commercials for animal abuse donations that show sad puppies and cats.
- Commercials showing people enjoying themselves while using a product.
- http://www.youtube.com/watch?v=MBhIRKuyOOQ
Snob Appeal - Persuades by claiming the product is better than others or is ahead of its time.
- http://www.youtube.com/watch?v=-qz9i5Yalu8
- Examples:
- “The Ultimate Driving Machine.”
Plain Folks - Persuades by identifying a product with everyday people.
- Examples:
- “Like a good neighbor, State Farm is there.”
- http://www.youtube.com/watch?v=-mE7xFDcvdo
Patriotism - Persuades by claiming the product will show your love for your country or will help your country.
- Examples:
- “Built American Tough.”
- “An American Revolution”
- http://www.youtube.com/watch?v=q0xLhZPNA3s
Appeal to Numbers, Facts, Statistics - Persuades by showing, well, numbers, facts, and statistics.
- Examples:
- “9 out of 10 dentists recommend Colgate toothpaste.”
- “McDonalds: over 100 billion served.”
- http://www.youtube.com/watch?v=lNFuEcy5ekg
- Persuades by claiming that the product works for one person so it will work for you.
- Examples:
- Jared from Subway losing weight by eating Subway.
- Before and after pictures.
Slogan - Persuades by using a catchy phrase that is easy to remember or has emotion.
- Examples:
- “I’m Lovin’ It.”
- “There is Strong, Then There is Army Strong.”
Repetition - Persuades by repeating the message over and over again.
- Examples:
- “Call 391-2101, that’s 391-2101.”
- “Remember, there’s no fee unless we
- get money for you.”
Circular Argument - Persuades by giving a statement or conclusion as an answer, and only restating an old argument rather than proving.
- Examples: “You can’t give me a C. I’m an A student!”
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