Introduction to mass communications



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  1. DE–1444

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DISTANCE EDUCATION

M.A(MC and JR) DEGREE EXAMINATION,


MAY 2011.

INTRODUCTION TO MASS COMMUNICATIONS

(Old and 2002 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions in 200 words each.

All questions carry equal marks.


  1. What are the sixkeys to good communication?

  2. Explain 'Internet' as medium of mass communication.

  3. Give your comments on the first and second press commission reports.

  4. Write short notes on "Akashvani" and "Doordarshan".

  5. Discuss the concept of Journalism.

  6. Explain A code of ethics for the Indian press.

  7. Give a brief note on Indian News Agencies.

  8. Explain the principles of effective communication.

PART B — (4× 15 = 60 marks)

Answer any FOUR questions in 400 words each.

All questions carry equal marks.


  1. What is communication and what are its essential elements? Describe the various techniques or media used for Internet communication.

  2. "With Doordarshan reaching about 70 percent of Indian Population, radio and press will play a minor role in mass communication" – Do you agree? give reasons.

  3. Enumerate the functions of different types of Mass Media. To what extent do the Mass Media influence the rural people?

  4. Give your assessment of "current trends in journalism".

  5. Explain the reports of chanda committee and varghese committees.

  6. What is press and Explain the functions of press.

  7. Write short notes on any three of the following:

  1. (a) Chandu committee

  2. (b) INS

  3. (c) AAAI

  4. (d) PRSI.

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  1. DE–1445

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DISTANCE EDUCATION

M.A. (M.C. & J.R) DEGREE EXAMINATION, MAY 2011.

REPORTING

(old and 2002 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.


  1. Define news, and write the values of news.

  2. Write the qualities of a good reporter.

  3. Explain the sources of news.

  4. Briefly explain the developing of report.

  5. Explain writing of reviews.

  6. What is structure of news story?

  7. What are the responsibilities of reporter?

  8. Explain reporting speeches.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.



  1. Briefly explain the kinds of news.

  2. Briefly explain the functional differences of reporters.

  3. What are the methods of news gathering?

  4. Differentiate news letters and Trend reporting.

  5. Explain the Language and style of creative news writing.

  6. How to gathering news from Elections, Sports, Business and Finance?

  7. Briefly explain foreign correspondents.



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  1. DE–1446

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DISTANCE EDUCATION

M.A. (M.C. & J.R.) DEGREE EXAMINATION, MAY 2011.

EDITING

(Old and 2002 onwards)



Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.


  1. Write a short note on the evolution of Newspaper Editing.

  2. List the steps in Newspaper Production and briefly explain the role of editing in it.

  3. What are proof reading symbols?

  4. Write a short note on style sheets.

  5. What are the different types of Headlines? Briefly explain them.

  6. What are dummies? State their role in Newspaper Management.

  7. What are the modern types of Type setting?

  8. What is copy fitting? Why is it important?

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.



  1. Explain the components of a modern Newsroom and elucidate the roles of electronic gadgets used in modern News Room.

  2. Analyze the sources of News and flow of News Copy for a sports Newspaper.

  3. Compare and contrast the issues involved in copy reading and proof reading.

  4. Critically evaluate the editorial writing process and the role of editing in it.

  5. Explain the setting styles of typography in detail.

  6. Explain the various methods of picture editing and outline editing.

  7. Analyze the technological advancements and latest trends in Editing Process.



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  1. DE–1447

    14


DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

MEDIA HISTORY AND LAWS IN INDIA

(Old and 2002 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.


  1. Write short note on historical perspectives of mass media laws.

  2. Describe the growth of radio broadcasting in India.

  3. Briefly explain the contributions of Television media in India.

  4. Write short note on the Newspaper Act 1956.

  5. Write the salient features of Copyright Act 1957.

  6. Briefly explain on The Contempts of Court Act 1971.

  7. Explain the objectives of the indecent representation of Women Act 1986.

  8. What are Broadcast Codes?

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.



  1. Write an essay on History of press in India.

  2. Elaborately explain on Indian Cinema.

  3. Discuss the laws applicable to mass media.

  4. Explain the Press Council Act 1978.

  5. Discuss in detail on The MRTP Act 1969.

  6. Explain the scope and need for censorship for television.

  7. Describe the evolution and development of FM Radio’s in India.

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  1. DE–1448

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DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

WOMEN AND MEDIA

(2002 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.


  1. What are the advantages and disadvantages of visual median of communication?

  2. Explain the significance of Electronic Media in Mass Communication.

  3. Briefly explain Reductionism and Strategies to counter Reductionism.

  4. Elucidate the linkage between culture and media.

  5. What are the different jobs available for women in different media’s?

  6. Write short notes on media policy.

  7. Explain the significance of New Media.

  8. How will you plan and design a training for Media? Explain.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.



  1. Explain the role of women in Media.

  2. Discuss in detail the different modes of mainstream communication in India.

  3. Critically examine the role played by Government in developing women in Media.

  4. Briefly explain the barriers for women in working for media.

  5. What is Alternative Media? Explain its significance in Indian Mass Communication.

  6. Write short notes on :

  1. (a) Consumerism

  2. (b) Stereo type images of women in media

  3. (c) Objectification.

  1. ‘Societal changes are happening in India and Media in influencing social changes’ – Discuss.

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DE–1449



21

DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

ADVERTISING

(Old and 2002 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.



  1. Explain the structure of an advertising agency.

  2. Explain the various functions of advertising.

  3. Discuss the importance of advertisement.

  4. What are the fundamental contents in advertisement design?

  5. Explain the planning process of advertising.

  6. Discuss the copy writing techniques.

  7. Describe the advantages of advertising in television.

  8. Explain the role of Government agencies involved in advertising.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.



  1. What is advertising agency? Discuss the various of advertising agencies.

  2. Explain the recent development of advertising in India.

  3. Explain the various kinds of advertising.

  4. What is the meaning of marketing in context of advertising? Also explain the main participants in the marketing process.

  5. Describe the various approaches to advertising media selection.

  6. Discuss he various aspects of television advertising.

  7. Compare and contrast commercial advertising with non commercial advertising.

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  1. DE–1450

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DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

PUBLIC RELATIONS

(Old & 2002 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE of the following.


  1. Write the importance of PR in leading organization.

  2. Difference between public relations and propaganda.

  3. List out the eligibility for ‘PRO’.

  4. What are the qualities of a good PRO?

  5. Explain the importance of PR counselling in a business organization.

  6. Discuss the methods used to evaluate the PR campaigns.

  7. What is the need of ethics for business?

  8. Mention the main principles of public relations.

SECTION B — (4  15 = 60 marks)

Answer any FOUR of the following.



  1. Discuss the historical development of Public Relations in our nation.

  2. ‘‘Public relations is the burden of the organization’’ Do you agree? Write your valuable points.

  3. Explain the main functions of a public relations department in private sector organization.

  4. Write the duties and responsibilities of a PRO in detail.

  5. Describe the advantage of public relations in mass media.

  6. In what way to plan and promote the Public Relations programmes in a MNC?

  7. Explain the structure of a public relations professional organizations.

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DE–1451



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DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

DEVELOPMENT COMMUNICATION

(Old and 2002 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.



  1. Briefly explain the development indicators.

  2. What are the approaches to development communication? Explain.

  3. Explain the criticism levied on the industrialisation approach.

  4. What are the powerful effects model of mass media? Explain.

  5. Write a note on intermediate technology.

  6. Briefly explain the significance of development support communication.

  7. Discuss the new communication technologies as a alternative paradigms of development.

  8. Explain briefly the role of five year plans for India’s development.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.



  1. Explain in detail the dynamics of development.

  2. Critically examine the role of mass media in modernisation.

  3. Discuss the psychological variable model and cultural factors model with its critiques.

  4. What are the alternative paradigms for development communication? Explain in detail.

  5. Write short notes on :

(a) Development threshold

(b) Development awareness and

(c) Development motivation.


  1. Technological developments has played a significant role in India’s development – Explain.

  2. Briefly discuss the different models of experimental projects.

–––––––––––––––


  1. DE–1452

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DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

MASS COMMUNICATION RESEARCH

(Old and 2002 onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.


  1. What is mass communication research?

  2. Explain descriptive research.

  3. What are the steps in doing a research study?

  4. Explain public relations research.

  5. What do you mean by ‘‘observation’’?

  6. What do you mean by physiological techniques?

  7. Explain qualification of data collection.

  8. What do you mean by historical research?

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.



  1. Explain in detail phases of development of mass media research.

  2. Explain in detail the term

  1. (a) exploratory research

  2. (b) survey research

  3. (c) legal research.

  1. Define hypothesis. Discuss the formulation of hypothesis in research study.

  2. Briefly explain the importance of advertising research in marketing.

  3. Distinguish between questionnaire and interview schedule.

  4. State the procedure of report writing in research.

  5. How to analyse and interpretation of primary data in the research study?

–––––––––––––––


  1. DE–1453

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DISTANCE EDUCATION

M.A. (MC & JR) DEGREE EXAMINATION, MAY 2011.

WRITING AND REPORTING FOR NEW MEDIA

(2002 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)

Answer any FIVE questions.


  1. Discuss the features of DOS.

  2. What is the meaning of media convergence?

  3. What do you mean by news feeds?

  4. What are the features of a typical website?

  5. Mention internet as a medium of information exchange.

  6. What are the uses of search engines?

  7. List some government media units and their responsibilities.

  8. Describe the advantages of MS-Excel.

PART B — (4  15 = 60 marks)

Answer any FOUR questions.



  1. What are the needs and importance of computers for new media?

  2. Briefly explain the importance of word processing software.

  3. Write a short notes on :

  1. (a) World Wide Web

  2. (b) MS Word

  3. (c) MS PowerPoint.

  1. Discuss in detail different glossary of terms are associated with websites.

  2. How do you access the references on the Internet?

  3. Discuss the styles, presentation are used for new media.

  4. Briefly explain the concept advertisement through new media.

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DE–405



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