Coherent – each word is clearly connected within its phrase, sentence, and paragraph
Emphasis – each word is situated within the sentence in a way that clearly indicates its degree of emphasis in the sentence
Clarity
Watch the use of pronouns – always locate its antecedent and make sure it is clear and agrees:
Everyone (singular) wants their (plural) study to be featured in their (whose?) latest journal.
Each aspiring researcher wants his or her study to be featured in the latest scientific journal.
Context shapes meaning, but taken out of context, a word may lose its clarity.
Ex. Character: a person in a fictional setting, such as a novel, a play, or movie; a symbol on a keypad; positive connotation: one’s inner level of integrity, as in “moral character”; negative connotation: a jokster, as in “he’s a real character.”