And Mckeown, M. (2012) a critical exploration of using football in health and welfare programs: Gender, masculinities and social relations. Journal of Sport and Social Issues. 36(4): 387-409 A
Spandler, H. and Mckeown, M. (2012) A critical exploration of using football in health and welfare programs: Gender, masculinities and social relations. Journal of Sport and Social Issues. 36(4): 387-409
Abstract
Thispaper offersatheoreticalexplorationof thegrowingtrendinthe UKtoutilise football (soccer)practicesandideasinvarioushealthandwelfareprogrammes,primarilyasameans ofengagingmen.Drawingoncriticalmen’shealthstudies;pro-feministcritiquesofsport; andthenotionofhegemonicmasculinities,wesurveythe‘fieldofplay’toelucidatethe perilsandpossibilitiesofusingfootballinhealthandwelfareprogrammes.Wetheorise genderasasocialrelation,inseparablefromtheway thatfootballoperatesasacontestedand genderedspace.Weoutlinetheway thatfootballactsasameanstore-assert,butalsoto reconfigure,dominantgenderrelationsandhegemonic masculinity. Ifhealthandwelfare initiativesare touse footballtoaddresswelfare issues,thenthe paradoxesoffootball, masculinity andhealthneedtobetakenseriously whentheseinitiativesaredevelopedand theorised. We propose the ideaof footballwelfare programmesaspotential‘paradoxical spaces’whereparticipantsmightbeabletoconsciously reflectontheconflictsand possibilities ofusingfootball as avehicleto improvewelfare.
Key words: hegemonicmasculinity; soccer; health and welfare;genderstudies; feminism.
Introduction
TherehasbeenarecentpublichealthpolicyandpracticetrendinEnglandtousefootball (soccer)toaddresswhathasbecomeakey socialissue,theengagementofmeninhealthand welfareprogrammes. Aswearecurrentlyevaluatingoneoftheseinitiatives(afootballand mentalhealthprogramme) we wantedtothinkthroughsome ofthewider implicationsof this trend.Wearespecifically interestedinexamining howthistrendmightmirror,reproduceor evenchallengeprevailinggenderrelations,bothonandoffthefootballfield.Assuch,this
paper isa theoreticalexplorationof some of the potentialperilsandpossibilitiesof using football to ‘engagemen’.
Wesuggestthatthesefootballinitiativesrepresentboththepotentialtotacklethethorny issue of a relative lackof engagementof meninconstructive reflectionontheir healthand well-being.However, they alsoraisetheperilofuncritically reproducingdamaging constructions ofgenderand inequalities thatarenot unconnectedto men’s health outcomes and other social problems. Hence we describe these football interventions as being potentially‘paradoxical’socialspacesandargueforfuturepracticeandevaluationtobe betterinformed by feministandothercritiquesofgenderrelations. Thiscouldresultin locating genderrelationsmore central to their ethos, content and associatedinquiry.
We suggest that understanding the use of football to engage men requires a gendered approach which is thoroughlyand consistently‘relational’(Connell and Messerschmidt,
2005). Genderisnotagivenbutconstantly performed,negotiatedandcontested,inrelation to men and women (Connell, 1995). Masculinity, in particular, is ‘toasignificantdegree constitutedinmen’sinteractionwithwomen’ (ConnellandMesserschmidt,2005,p.850).In otherwords,constructionsofmasculinitiesareinevitably boundupwithconstructionsof femininities:one doesnot‘make sense’withoutthe (realorimagined)‘opposite’other. Asa result,athoroughly relationalapproachtogendermeanstakingseriously ideologiesand practicesofoppression.Inturn,this‘makesitimpossibletoignorewomen’sexperiences whilestudyingmenandmasculinity’(McKayetal.2000,p.5). Byextension,if‘engaging men’cannotbe separatedfromgenderasanembeddedsocial relation,thenthe practice of usingfootball cannot beunderstood in isolation from widersocial relations either.
Therefore,inordertounderstandtheimplicationsofusingfootballasavehicletoengage men,wealsohavetoappreciatetheroleofsport,andfootballinparticular,inreproducing the prevailinggender order. We developthe well-establishedidea inpro-feministcritical sportsstudiesthatfootballplaysa‘paradoxical’ roleinreproducing dominantsocialrelations (Gatzetal. 2002;Messner, 2007:Keane, 2009). Football, in other words, operatesasa contestedterritorywherespatialarrangementsofdominationareproduced,maintained(and
and‘footballtalk’ (Nylund,2004). We willargue here thatinitiativesthatuse footballin welfareprogrammes alsoneed to beseen as contested gendered spaces.
Therearemanyexamplesofattemptstousesportasavehicletoaddresswidersocialissues asa potentialmediumfor progressive socialchange. For example,the ‘humaneand democratic possibilities in sport’ (Connell, in Messner, 2007, p. xi) have been used to advance humanrightsandpromotegreater participation(Guilianotti,2005) andsome sports stars and athletes havebeen involved in politicalactivism(Kaufman and Wolf, 2010). In addition,campaignshave alsodevelopedtochallengetheemergence ofracismand homophobia withinfootballcultures,forexample,ininitiativessuchas‘Kick Racismoutof Football’ and ‘TheJustinCampaign’in England (Caudwell, 2011a).
Thispaper,however,specifically exploresthepotentialimplicationsofshiftinggender relationsforwelfareinitiativesthatusefootballtoengagemen. Webeginbyexploringthe rationaleofusing footballasameanstoinvolvemeninhealthandwelfarecontexts.Thenext sectionaddresseshowfootballhashistorically operatedasasitefortheassertionandre- assertionof hegemonicmasculinity.Thefollowing sectionlooksathowfootballhasoperated asasiteforthereworking and reconfigurationofmasculinitiesandgenderrelations.The penultimate sectionexploreshowfootballinitiativesmightbe usedinpositive waysto undermine dominantgender relationsand,asa result,improve the healthandwelfare of both men and women. We concludewith somethoughts about potential ways forward.